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INNOVATION SHOWCASE Fighting for Attention: The Evolving Landscape of Premium Video

Thu
12
Dec
2024
12:00 pm - 1:00 pm
This is a past event

Join us on December 12th at 12pm CST for a lunch hour virtual panel discussion surrounding The Evolving Landscape of Premium Video, sponsored by Atmosphere, moderated by Dan Bonert, CAF Board Member.

Panelist Darcy Bowe, Starcom’s EVP Director Investment, Ryan Spicer, Atmosphere’s CRO; and Michael Léger, OMD’s Executive Director, will discuss: How does media fragmentation impact the way brands effectively reach and engage diverse audiences? What challenges and opportunities arise with the blurring of video lines? What makes this moment distinct? Is TV still the foundational cornerstone for media? What does the future hold?

Panelists:

Ryan Spicer

Chief Revenue Officer, Atmosphere

Darcy Bowe

EVP Head of Video & Direct Investment, Starcom

Michael Léger

Executive Director, OMD

Thank you to our event sponsor

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