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Hot Seat Panel Series

Context is Key: Revolutionizing Advertising Strategies with Relevance

9:00 am
This is a past event

Join the Chicago Advertising Federation for our upcoming Hot Seat Panelist discussion, Context is Key: Revolutionizing Advertising Strategies with Relevance. When it comes to brands’ advertising strategies, it’s no secret that context matters. Join IAS’s Lindsey Danek, McDonald’s Vickie DeSantis, and Discover Financial Services’ Mercedes Ritchey as they discuss contextual relevance and the key role it plays in capturing an advertiser’s audience.

Proof of vaccination is required to attend and space is limited.

Lindsey Danek is Vice President of Sales at Integral Ad Science (IAS), a global leader in digital media quality. Lindsey oversees revenue strategy and partnerships for clients and agencies in the Central U.S. and Canada regions. Previously, Lindsey was at Yahoo for over 10 years, most recently as the CPG Category Lead. Lindsey’s digital media experience includes the development and launch of first to market commerce products, as well as retail and data partner integrations. Lindsey is excited to be at IAS, paving the way for more trust and transparency in digital media.

Vickie DeSantis is the Director of Global Media at McDonald’s. In her role, she supports McDonald’s media and marketing teams across the world to elevate McDonald’s media effectiveness and execute against our strategic vision. This includes sharing and codifying best practices, creating media guidance and toolkits, and connecting across markets and McDonald’s global teams. Prior to joining McDonald’s, Vickie spent 10 years supporting US-based Retail, CPG, QSR and Telecommunications brands at Starcom where she honed her digital media skillset and advanced her clients’ capabilities in areas including programmatic activation, audience strategy, and social media investment.

Mercedes Ritchey, Head of Brand Media, Senior Director, Discover Financial Services

About the program

The Hot Seat Panelist series is one of CAF’s key thought leadership events. It brings together industry leaders to inspire, educate and engage Chicago’s advertising and marketing community by discussing topics currently facing the industry.

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