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Hot Seat Panel Series

Hot Seat: Scaling Commerce and Retail Media in A Digital World

9:00 am

Hear from industry leaders from United Airlines, Yahoo, Jump Ball, and Kellanova to learn about their focus on the latest trends and strategies in retail media. Discover insights into how brands leverage data to target consumers more effectively, the role of programmatic advertising in retail media, and the impact of cookieless future measurement on commerce marketing strategies. Learn about their experiences, best practices in launching scaled retail media solutions, and predictions on how consumer behavior will evolve and how brands can adapt their media strategies accordingly.


About the program

The Hot Seat Panelist series is one of CAF’s key thought leadership events. It brings together industry leaders to inspire, educate and engage Chicago’s advertising and marketing community by discussing topics currently facing the industry.

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