Watch CAF on Demand
CAF presents a variety of events throughout the year. From awards honoring the best and brightest in the industry to one-on-one conversations with advertising luminaries and panel discussions covering the business’s latest topics, we’ve got you covered. All of our events are recorded and are available for viewing on demand for members and non-members.
Members can access it for free; Non-members can access it for $15.
This lively discussion uncovered ways to harness the power of retail media in an increasingly fragmented landscape by exploring how the number one U.S. retailer partnered with the largest independent demand-side platform (DSP) to launch the Walmart DSP. This conversation showcased how Walmart Connect’s innovative DSP helps advertisers elevate their distribution strategies, targeting parameters, and measurement capabilities to reach consumers at every step in the customer journey.
Join the Chicago Ad Fed to learn how leading Brand Building company Frontify and its client Windrose helped lead the Emmys from an antiquated brand to a forward-thinking organization.
Sponsored by Frontify, the CAF is excited to bring this unique brand to our audiences to learn how they accelerated and tapped into the power of the Emmy. Join us for our next Innovation Showcase!
Gen Z belong to a much-mythologized generation––marketers’ briefs everywhere often fall short of capturing this rapidly evolving target demo. Using culture-forward research, we’ll double click on and undo five prevalent myths surrounding this complex cohort. The actionable insights and unique brand implications we’ll uncover will help marketers level up their media and content distribution strategies in order to reach and unlock Gen Z brand love.
Our featured panel consisted of Angel Bellon, Senior Director of Creative Strategy and Cultural Intelligence, ViacomCBS and Catherine Berger, Director, Media & Consumer Experience, Ferrara.
CAF is proud to name Shelby Saville, Chief Investment Officer, Spark Foundry, as the Silver Medal Award winner. The CAF Silver Medal is a prestigious honor, given to someone who has achieved significant success working in the advertising or marketing world; has worked toward increasing the stature and raising the standards of the advertising profession; has shown evidence of a consistent and high degree of creative, original thinking; has contributed to the development of others in the advertising industry through professional, civic and community activities; and has spent her career in Chicago.
The organization recognized her accomplishments during a celebration on November 18th at the Radisson Blu Aqua Hotel in downtown Chicago. The event recording is available here, which was livestreamed by Univision.
The way customers shop for products is evolving in major ways, especially due to the pandemic. Retailers are now looking more holistically at the entire browsing and shopping experience. Join the CAF Young Professionals for an event and panel surrounding The Future of Shopping.
Our featured panel consists of Candace Tomkiel Deede, Manager, Performance Media Strategy & Partnerships, Campbell Soup Company, Marni Warner, Media Account Executive, Kroger, Sean Smith, Senior Account Executive at Roundel and Joseph List, Director, Commerce at Spark Foundry.
Since last year, many companies, including brands, marketing, and advertising agency’s, have begun to address systemic racism from within. As an industry advocate and creative champion, the CAF can help these organizations to continue the conversations they’ve started, and build on the momentum they’ve created. Put simply: there is no going back to what was in place before.
Our featured panelist consisted of Carlos Cubia (he, him, his) SVP, Global Chief Diversity, Equity and Inclusion Officer, Walgreens Boots Alliance, Tiana Conley, Vice President of Global Cereal, Kellogg Company, and Richard Harvey, Senior Manager of National Media, Wingstop Restaurants Inc., with the conversation moderated by Mark Rowland Director, Operations and Client Engagement, SFC Group.
Brands are scaling up their influencer marketing investments significantly, and are hungry for deeper levels of measurement to prove success. As the industry matures, the requirements on brands to level up their influencer strategy mounts. Social platforms are introducing new features and investing heavily behind creators with billion dollar creator funds, and brands need to stay ahead of this innovation to win in the market.
Our featured panel consisted of Keith Bendes, VP, Brand Strategy at Linqia, Amy Lamparske, MBA, MAL, Global Chief Digital Officer and Vice President of Marketing at James Hardie, and Denise Vitola, VP Brand Integration PR, Social & Influencer at Bayer. This program will be moderated by Mark Book Head of Content, North America for Digitas North America.
Industry leaders Colin Johnson, Head of Industry: Retail/QSR & CPG at Nextdoor, and Ashley Krammer, VP, Programmatic and Social at Starcom will share learnings of how they are leveraging first-party data and other predictive intent targeting to create efficient but more importantly effective campaigns.
Online communities have long been on the rise but have proven their worth in a whole new way in the last 12 months as the world has grappled with unprecedented physical disconnection. This, coupled with an increasing shift away from “me-centric” social sharing to “we centric” connection has changed the way consumers interact online, with online communities filling the void for many. At the same time, the need to humanize a brand and add real value has never been more important. Understanding these changes, shifts in consumer behavior, and how to navigate them as a brand is key to marketing success in the New Normal.
Our featured panel consisted of Adam Carl, Head of Large Customer Sales, Central Reddit, Inc., Dr. Marcus Collins, Head of Planning, Wieden + Kennedy, Marketing Professor, Ross School of Business, University of Michigan, Tereasa Surratt, Owner of Camp Wandawega, Sr Partner, Global Group Creative Director, Ogilvy, and Stephen Vallera, Manager, KarmaLab, Reddit, Inc.
We celebrated the best in Chicago creative over the last year and kicked off a series of conversations on creativity with a panel of Chicago’s creative leaders. Featured guests included: Shelley Elkins, Chief Creative Officer, Jack Morton Worldwide, Jeff Immel, Executive Creative Director, Weber Shandwick, Lewis McVey, Group Creative Director, Havas, and Aubrey Walker III, Executive Creative Director, OKRP.
The CAF Rising Stars Award recognizes the talents and contributions of four, next-generation women, coming up in the marketing, sales, media, and advertising industries. They are the creators and innovators bringing fresh thinking, ideas, and execution to the communications industry, their company, and the Chicagoland community. Join the CAF Young Professionals in a Coffee Chat with the CAF Rising Stars Amena Karim, Dani Jackson Smith, Julie Whiting, and Nneka Carrie Ude.
This webinar was sponsored by BBC News.
Innovation Showcase: Streaming Outlook – Strategies for Success in a Crowded Market
Cord Cutting is not on the rise – it’s happened and audiences have fully embraced Streaming as the primary way in which they get their news and entertainment. For Advertisers, there are more options than ever to connect with highly engaged Streamers but navigating the sea of platforms and buying modes is an increasingly daunting task. Join CAF and Market Leaders to solve some of the biggest challenges that plague the video investment marketplace. This webinar is a compliment of Tubi.
Hot Seat with Rishad Tobaccowala
As we enter into the one-year anniversary of the pandemic, Rishad Tobaccowala will return to the (virtual) stage to talk about what he refers to as the Era of The Great Re-Invention. He will discuss how the workplace has forever changed and how the formula for success in the future will not fit in the containers from the past.
Inspiring Journey to Leadership Roundtable
Advertising Woman of the Year, Lizette Williams, Head of Global Vertical Solutions Marketing, Facebook, kicks off her celebration by moderating an inspiring leadership roundtable with guest Johanna Lara, US Multicultural Brand Strategy Lead, Google, Dara Treseder, SVP, Head of Global Marketing & Communications, Peloton, and Karla Davis, Vice President, Integrated Marketing & Media, Ulta Beauty.
YP Coffee Chat with Tiana Conley
Learn more about the dynamic career of Tiana Conley, Kellogg’s VP of Cereal Brands!
Hot Seat: Agility
Brands, content creators, & agencies need to be more agile than ever as they enter into 2021. In the final Hot Seat of the year, join us as we explore what it means to be agile in an uncertain time – and how thought leaders in the ad world are laying the foundation for constant change in 2021.
Silver Medal 3 Part Series honoring Renetta McCann
Chicago Advertising Federation has the pleasure of announcing Renetta McCann, Chief Inclusion Experience Officer, Publicis Groupe. McCann is the 25th professional and fifth woman to earn this illustrious honor. She has been recognized as one of the leading innovators and most influential executives in the advertising, marketing, and media industries, with a global reputation for not only building brands, but also the organizations and leadership to sustain them.
We couldn’t be more excited to share details for the Legacy & Leadership 3-Part Series honoring Renetta McCann and her impact.
Part 1 – Leadership Roundtable honoring Renetta McCann with Teri Arvesu, E.T. Franklin, Carla Michelotti and Kathy Ring.
Part 2 – Silver Medal Celebration
Part 3 – Coffee with Renetta McCann & Ilia Calderon
The 2020 Effect
Dario Spina, ViacomCBS Velocity’s CMO, and CAF President, Richard Roche, dive into current trends in the workplace, the cultural implications of COVID19, and how Black Lives Matter is shaping our industry.
The 2020 Effect: What 2020 means for Careers and Society
CAF has assembled a panel of experts to help you navigate these life-changing experiences, whether you are just starting out in your career, looking to stand out in your current role, recently lost your job, looking to break into the industry, want to make a BIG career move or are a veteran of the industry, you won’t want to miss this dynamic discussion. Our panel will help you center on your values and what’s important to you in your job experience and help you understand and navigate today’s job market.
Summer Diversity Mixer: Championing Change & Speaking Our Truths
This was a premiere summer mixer event that brought together Chicago’s advertising and marketing professional community to champion and inspire change. Leading voices in the industry engaged and enlightened conversation to drive change, embrace the culture, and set a new tone in the industry.
The Value of Multicultural Consumers 2020 & Beyond: This discussion, moderated by Pepper Miller of Hunter-Miller Group, will help brands and marketers take action to understand the continued value of multicultural audiences and elevate the conversation, engagement, and investment in diverse audiences. Speakers include Teri Arvesu of Univision, Bill Imada of IM Group and Esther “E.T.” Franklin of Spark Foundry.
Adjusting to the Recession and our New Normal
Tune in to hear the virtual conversation between Susan Seams from Kellogg’s, Felicia Fortenberry from Tik Tok, and Justin Kelly from Mike’s Hard Lemonade Co. as they shared their insight on Adjusting to the Recession and our New Normal.