Join us for our next CAF Hot Seat event, hosted at Vera Creative, for a deep dive into how acculturation, age, and language shape the perspectives of US Latinos toward brands. We’ll explore key insights on how this diverse group views private versus national brands, along with their expectations in the retail space—particularly in grocery. The discussion will also address the drivers behind decision-making and take a closer look at how the definition of value among Latinos shifts with age, income, and levels of acculturation.

Don’t miss this opportunity to hear from industry leaders from McDonald’s, PACO Collective, PDG Insights, Vera Creative, and the Chicago White Sox.  

Event Host

Cristina Vera Bridges is an award-winning communications strategist with 25 years of leadership in marketing and community engagement. She founded Vera Creative, which partners with brands and nonprofits to advocate for equity in education, the arts, and wellness. Notable clients include Goya Foods, Chicago Early Learning, and Chicago Cubs. Cristina also founded La Collective, a nonprofit supporting female leaders of color, and serves on the boards of the Puerto Rican Arts Alliance, the Chicago Advertising Federation, and Salt and Light Coalition.