Join the Chicago Advertising Federation for a conversation to unpack how augmented reality on Snapchat goes beyond just telling your brand’s story — their immersive augmented reality tools invite your audience to live it. Hear how McDonald’s partnered with Snapchat to evolve their campaigns and drive business goals through AR experiences.
Featured Panelists:
Passionate about content marketing, the social media zeitgeist and product innovation, Gabrielle gets her energy from working with brands and agencies, consulting them on their digital media strategy in order to creatively connect with their consumers and drive meaningful business results.
Gabrielle is currently a Global Augmented Reality Solutions Lead at Snap, Inc, where she works cross functionally with sales, product, and marketing to drive adoption, as well as assist partners in demystifying and appreciating the magic and utility of Augmented Reality at Snap.
Madison is a marketing professional specializing in social media and content strategies for large consumer brands. Working at McDonald’s headquarters for the last 3 years, she leads social media on national marketing initiatives and the McDonald’s All American Games. She is a graduate of Syracuse University, enjoys watching NCAA rivalry games, and shares an apartment with a cat who has yet to pay rent.
Sarah is an experienced advertising professional, skilled in digital, mobile and television media strategy. She began her career in New York City with Viacom Media Networks. Sarah joined Snapchat five years ago and has led the McDonald’s US and Global business ever since. She is hyper-focused on her relationships with clients and driving their business forward. She has worked with big consumer brands to create memorable, results-driven and impactful activations, rooted in insights and substantiated by measurement results. Sarah is a 2010 graduate from the University of Pennsylvania where she succeeded as a student athlete and team captain her junior and senior seasons. From Pittsburgh, PA, she now resides in Chicago’s Lakeview neighborhood with her family.
Alex is a marketing professional specializing in social media strategy for McDonald’s Masterbrand and hyperlocal platforms. Currently, Alex works at McDonald’s headquarters in Chicago as a Social Media Supervisor and is responsible for the creative strategy for the evolution of social media on a national and hyperlocal level. Prior to his current role, Alex was on the Digital side of McDonald’s building out the national strategy and designing the look and feel of offers/loyalty on the McDonald’s App. Alex has been with the brand for five years and has a diverse background with McDonald’s. He continues to look for ways to elevate McDonadl’s brand in culture.
Presented by: Snap, Inc.
