Experience and skills:

• Bachelor’s degree
• 5-7 years digital marketing experience, preferably within the Banking / Financial Services industry
• Strong written and verbal communication skills
• Experience with HubSpot and marketing/sales database management
• Deep knowledge and hands on keys experience with marketing automation software and running email marketing campaigns
• Knowledge of social media monitoring and marketing a plus
• Self-starter who is constantly seeking to improve and learn more about their area of expertise

Responsibilities:

• Maintain and grow the contact database, focusing on scalability, hygiene and strategic alignment with the Banking teams to support revenue growth; support launches into new verticals through prospect data identification and email campaign creation
• Create an email marketing strategy including an internally published calendar, regular newsletter creation, and inside sales outreach support
• Steward best practices to decrease risk while making email marketing campaigns more efficient
• Interface with Loan and Deposits team as a strategic partner to increase effectiveness of outreach, optimizing based on consistent feedback
• Grow prospect database through events sign-ups, database acquisition, and website form activation
• Work with CMO to develop content strategy to increase inbound leads
• Review website for SEO/GEO opportunities, conversion and improvements and form strategy
• Support marketing campaign creation upon new product launches, including collateral, website features, emails and more
• Grow and adapt with the needs of the Bank’s marketing department

Benefits:

• Health, Dental and Vision Coverage
• Short-Term and Long-Term Disability Coverage
• Basic Life / AD&D Insurance
• Supplemental Life / AD&D Insurance
• 401K
• Happiness benefit (monthly $75 for approved wellness and happiness activities)
• Flexible Spending Accounts
• Unlimited PTO
• Parental Leave
• All Federal Bank Holidays