The Chicago Advertising Federation (CAF) is proud to announce Sofia Colucci as the 2024 CAF Advertising Woman of the Year. Sofia is the Chief Marketing Officer at Molson Coors.

The CAF will honor Sofia and her accomplishments with an award dinner on April 18th.

About Sofia

As Chief Marketing Officer at Molson Coors, Sofia Colucci brings passion, creativity and strong collaboration to everything she does. The Uruguayan-Canadian marketer first joined Molson Coors leading North American Innovation and then progressed to the role of Global VP of Marketing for Miller Brands prior to rising to CMO in 2023.

Sofia has a proven track record of driving brands in culture, leading turnarounds and building breakthrough innovations. She has 20 years of marketing and innovation experience across multiple countries and industries, including 8 years at PepsiCo focusing primarily on the nutrition portfolio.

Sofia’s work has transformed brands like Miller Lite, with global campaign launches like Tastes Like Miller Time and leading Molson Coors’s first Super Bowl ad in over 30 years with the launch of the High Stakes Beer Ad. During her time on innovation Sofia was credited for transforming the company’s approach through faster go-to-market capabilities and developing a robust pipeline beyond beer.

Sofia has been recognized by Campaign’s Top 50 CMOs, Crain’s 40 Under 40 and Brand Innovators’ Top 100 Women in Marketing. Her team’s work has won multiple awards including Cannes, Effies, and D&AD.

Past Honorees