The way customers shop for products is evolving in major ways, especially due to the pandemic. Retailers are now looking more holistically at the entire browsing and shopping experience. Join the CAF Young Professionals for an event and panel surrounding The Future of Shopping.
Thank you to our event sponsors
Manager, Performance Media Strategy, Campbell Soup Company
Candace Deede is a marketer with more than 10 years of experience helping Fortune 500 companies bring their products and services to their consumers through meaningful online interactions. As Manager of Performance Media Strategy at Campbell Soup Company, Candace is leading the Meals & Beverages division to improve its position in the digital marketplace, focusing on digital shelf optimization, eCommerce media, and paid and organic search strategy for Campbell’s owned assets. Prior to Campbell, Candace spent nine years agency side, most prominently at Publicis Health Media, where she led paid and organic search teams and helped to establish PHM’s paid social offering. A passionate advocate for women’s equality in the workplace, Candace is a chair for Campbell’s Women of Marketing group and is a member of the Network of Executive Women. Candace’s greatest joys in life are singing, traveling, and spending time with her husband Rich and three beautiful children, Amelia, Miles,
Media Account Executive, Kroger Precision Marketing
Marni has 4+ years of experience within the media and digital marketing industry. As a Media Account Executive, Marni connects brands with customers through data-driven media. Prior to joining the company, she was responsible for media and advertising planning at AMC Networks and NBC Universal. Marni studied at Carthage College for undergraduate and is attaining her MBA at DePaul University.
Senior Account Executive at Roundel
Sean Smith leads agency partnerships in the Midwest and the South for Roundel, Target’s media business. Prior to joining Roundel, he was at Centro where he oversaw some of the Midwest region’s larger clients. Outside of work Sean can be found chasing his daughter Maggie (often in Target’s toys section), traveling and adding to his vinyl collection
Director, Commerce, Spark Foundry
Joe List has been a digital marketer since 2012. Most of his focus has been within the CPG space with concentrations on Social, Content, and Search as well as an expertise in retail media networks. Joe has worked on clients such as Campbell’s, Clorox, Procter and Gamble, and ConAgra Brands both on the agency side but also on the publisher side during his time at Amazon. Currently, Joe is leading an E-Commerce team focused on Campbell’s at Spark Foundry. Besides work, Joe’s biggest passions are his love for food, cars, and skiing as well as spending time with his wife Raleigh and puppy Lewie.