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What 2020 means for Careers and Society. “The 2020 Effect” Careers in Transition, Navigating (part 2)

8:30 am - 9:30 am

Join us for part two in the What 2020 means for Careers and Society series. Industry recruiters and life coaches share the secrets to navigating this current work environment. 

2020 has brought unprecedented change to everyone’s work experience.  In a year full of insecurity and chaos, it’s easy to lose sight of what’s truly important, who you are at your most fulfilled and what tools each of us have at our disposal to navigate our lives and our career.

Some of us find ourselves looking for a new opportunity, amidst a very uncertain economic environment.  Others find themselves in a work experience that may not be what they need to unlock their best selves and while the job market is uncertain, it may be time for a change.

CAF has assembled a panel of experts to help you navigate these life-changing experiences, whether you are just starting out in your career, looking to stand out in your current role, recently lost your job, looking to break into the industry, want to make a BIG career move or are a veteran of the industry, you won’t want to miss this dynamic discussion. Our panel will help you center on your values and what’s important to you in a job experience and help you understand and navigate today’s job market.


Jason DaWayne Smith, Chief Business Officer, Location Sciences and CAF Board Member (Moderator)

Sue Hardak, Executive Senior Partner, Digital Transformation Practice, Talentfoot Executive Search & Staffing

Christina McDonald, Recruiting Director, Leo Burnett

Matty May, VP Midwest Convergent Sales, Certified Professional Coach, ViacomCBS


Jason DaWayne Smith

For 15+ years Jason DaWayne Smith has served global brands in his leadership roles at Mindshare, Horizon and GSD&M. Today, he is responsible for 100% of Location Sciences’ business in North America, its largest market and sits on the board of directors at the Chicago Advertising Federation.

Jason took on the role at Location Sciences because the company uniquely addresses a massive media optimization and wastage problem brands and agencies have struggled with since the industry’s conception.

Jason is also a leading advocate for equity, diversity and inclusion in the ad industry. He is currently partnering with SheRunsIt and other industry trade groups to help establish a collaborative approach to solving systemic bias within the advertising hiring, leadership development, investments, and representation.

Matty May

Matty May is a 25+ media sales veteran having worked for Turner Broadcasting, DoubleClick and Facebook. The majority of her career has been spent at ViacomCBS where she currently leads a convergent sales team as a Vice President.

Matty is a Certified Professional Coach (CPC), an Energy Leadership Index Master Practitioner (ELI-MP), and a Core Dynamics Transitions and Leadership specialist. She is an active member of the International Coaching Federation (ICF). Matty earned her Bachelors of Arts in Communications with an Advertising major from Michigan State University.

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