Recognizing and rewarding the creative spirit of excellence in the art of advertising, the American Advertising Awards is the advertising industry’s largest competition, attracting nearly 35,000 entries every year.
Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier national competition. Concurrently, across the country, local entrants vie to win a local Addy Award, which recognizes the very best in their local market. At the second tier, local Addy winners compete with winners from other local clubs in one of 16 district competitions. District winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in the Chicago Advertising Federation Award Competition is the first step toward winning a national Award.
Entering the American Advertising Awards supports the entire advertising industry, because the AAF and its local and district affiliates like the Chicago Advertising Federation use the proceeds to enhance advertising through programs such as public service, professional development, internships, advocacy groups, advertising education and consumer awareness.
Selection of the most creative entries is conducted through a scoring process in which a panel of judges-comprised of accomplished advertising creative professionals evaluates all creative dimensions of every entry. For the CAF competition, the committee selects a diverse slate of judges who are all outside of the Chicago market to eliminate any bias.
|Eligibility Requirements||2020 Competition||Resources|
|All work entered in the AAA competition must have first appeared between January 1 and December 31 of the award year.||Submission Deadline Tuesday Feb 18, 2020||Submission Entry form:https://enter.americanadvertisingawards.com/a/Organizations/06-CHI/Home|
|With the exceptions of Pro Bono Advertising and Advertising industry Self Promotion categories, and student entries, work entered must have been the result of paid creative services and or media placement in the normal course of business.||Judging Period: February 19-28, 2020 Advancement to District Competition: March 6, 2020||Link to past CAF winners Additional information on the Awards Process. http://www.aaf.org/_PDF/AAF%20Website%20Content/235_AAA/AwardsProf_Rules_Categories_2019-2020.pdf|
|Entries must be submitted in the CBSA, DMA or MSA where the work was created (as defined by Arbitron or Nielsen for your local market). If multiple Ad Clubs are in the same CBSA, DMA, or MSA the Ad Club located nearest to the entrant geographically will be the entry site.||Fees:|
CAF Member: $225
Non Member: $275
CAF Member: $255
Non Member: $305
|For Student eligibility requirements, refer to the Student American Advertising Awards Rules and Categories available at AmericanAdvertisingAwards.com|